In today’s vibrant and fast-moving world, the Filipino family remains a steadfast source of strength and unity. ProLifeToday.Org celebrates this enduring truth by upholding the irreplaceable value of family, proudly joining the nation in honoring “Kainang Pamilya Mahalaga” Day, a meaningful highlight of the annual National Family Week observance.
The Philippine government, through Memorandum Circular No. 64, has once again emphasized the importance of family life by shortening government work hours on September 23, allowing Filipino families more time to gather around the table and strengthen their bonds. The circular affirms the intent of Proclamation No. 60 (1992) and Proclamation No. 326 (2012), which institutionalized Family Week and designated the fourth Monday of September as “Kainang Pamilya Mahalaga” Day.
For ProLifeToday.Org, this observance is more than a symbolic gesture—it is a living expression of the organization’s mission to protect life, nurture family, and build legacies of love and responsibility. The group has long championed initiatives that highlight the family as the cornerstone of society, recognizing that strong families create strong communities and, ultimately, a stronger nation.
“Family meals embody unity, turning the simple act of dining into a lasting gift of love and memory. They are moments when values are passed on, faith is strengthened, and bonds are renewed. This is why ProLifeToday.Org fully supports the national call to honor ‘Kainang Pamilya Mahalaga’ Day,” said Vice Admiral Robert N. Patrimonio PCG (Ret), President of ProLifeToday.Org.
In support of the celebration, ProLifeToday.Org has launched a series of initiatives designed to encourage Filipino families to reclaim the dinner table as a center of connection. These include community messaging campaigns that share inspirational reflections and practical tips through digital platforms, youth engagement programs that encourage young people to take the lead in organizing family dinners, and faith-based resources that connect family bonding with spiritual growth, ensuring that values of respect, gratitude, and care are passed on.
The organization’s support resonates with the government’s encouragement for both public and private sectors to participate in Family Week. While essential services continue uninterrupted, the suspension of work hours is a clear invitation for Filipinos to pause, gather, and celebrate the gift of family. ProLifeToday.Org calls on every Filipino household to embrace this opportunity—not as a one-day event, but as a lifestyle of intentional togetherness.
As the nation marks the 32nd National Family Week, ProLifeToday.Org reminds us that the true measure of progress is not only in economic growth or technological advancement, but in the strength of our families. By supporting “Kainang Pamilya Mahalaga” Day, the organization affirms its commitment to building a culture where every Filipino family is valued, protected, and empowered to thrive.
“Family is where life begins and love never ends. When we honor our families, we honor the very foundation of our nation,” Vice Admiral Patrimonio emphasized.